Principal, Radiate PR
Michele Spring brings a decade of public relations and corporate communications experience to Radiate, providing strategic media and analyst counsel to help clients meet tangible business goals. Michele has worked with a diverse client roster ranging from emerging-growth companies, such as Quicksilver Technology and SurfMonkey.com to marquee technology firms, such as Hewlett-Packard and Intuit.
Michele excels in high-profile product launches, having introduced dozens of consumer electronic products, and driven visibility and corporate identity campaigns for key core technologies. Prior to Radiate, Michele served as the public relations manager for 3dfx Interactive, where she led the introduction of Voodoo3, the company's best-selling product, as well as managed the communications campaign for the corporate acquisition of STB Systems.
Additionally, Michele spent several years at Copithorne & Bellows, now the PorterNovelli Convergence Group one of the largest and most highly regarded public relations firms in the world. There, Michele led the first-of-its-kind consumer-technology PR campaigns for the home printing division of Hewlett-Packard helping to make the printer an everyday, home appliance.
Capitalizing on a rich agency and corporate PR background, Michele co-founded Radiate PR to address the unique communications challenges of emerging-growth companies from a variety of technology sectors, including semiconductor, wireless, hardware, enterprise software, Internet, residential gateway and interactive entertainment.
Michele holds a bachelor's degree in journalism from Humboldt State University and has served on the board of directors for Environmental Volunteers, a non-profit organization that brings hands-on science programs to elementary schools.