Radiate PR Chief Laurie Thornton has built her career with a singular mission ~ to successfully help early-stage technology startups catapult from idea to exit. And her track record speaks for itself.
By reinventing the traditional agency model, Laurie and her nimble team offer an unparalleled PR partnership that directly contributes to a client's bottom-line. With 5 marquee client exits (IPO or acquisition) in 10 years, Laurie has now formalized Radiate's long-time PR methodology—The SmartComms Strategy™—an approach that is repeatedly credited with directly helping young companies achieve significant traction and growth.
Radiate has been an invaluable partner in helping to build several billion-dollar companies from their humble startup beginnings. These include LinkedIn, which Laurie launched and represented for 4 years, helping to cement it as a profitable, de facto career network for professionals worldwide, where it went on to become one of the biggest IPOs in tech history, as well as PopCap Games the iconic videogame developer acquired in a record-setting $1.3 billion deal by Electronic Arts.
Today, a select roster of marquee startups like recently acquired XUMO TV (now a division of Comcast) continue to entrust Radiate PR to help build their brands and accelerate their growth.
The SmartComms Strategy is predicated on close alignment with a client's founding executive team. By assessing and monitoring the company roadmap, Radiate crafts and orchestrates both digital and real-world PR programs that are in-line with specific business goals such as: acquiring users, influencing purchase decisions/generating sales, winning customers, raising capital, creating and bolstering brand recognition, increasing shareholder value, and more.
With a business strategist's mindset, Radiate utilizes communications domain expertise to help clients define and lead new and saturated markets by effectively influencing stakeholders, customers, partners, and consumers alike with tangible ROI and proven impact.