Radiate PR Chief Laurie Thornton has built her career with a singular mission: to successfully help early-stage technology startups catapult from idea to exit. And her track record speaks for itself.
By reinventing the traditional agency model, Laurie and her nimble team offer an unparalleled PR and branding partnership that directly contributes to a client's bottom line with measurable results.
In fact, Radiate has been an invaluable communications ally in helping to build several billion-dollar companies from their humble startup beginnings. These include LinkedIn, which Laurie launched and repped for 4 years, helping to cement it as the de facto network for professionals worldwide, and PopCap Games the iconic videogame developer acquired in a record-setting deal by Electronic Arts. Today, a select roster of marquee startups like Tastemade continue to entrust Radiate PR to help build their brands and accelerate their growth.
Laurie's successful model is predicated on close, long-term alignment with a client's founding team. By assessing and monitoring the company roadmap, Radiate crafts and orchestrates both digital and real-world PR programs that are in-line with specific business goals such as: acquiring users, influencing purchase decisions/generating sales, winning customers, raising capital, creating and bolstering brand recognition, increasing shareholder value, and more.
In today's crowded and multi-faceted market, it's necessary to hone a compelling narrative, and champion a meaningful dialogue to effectively influence stakeholders, customers, partners, and consumers alike. With a business strategist's mindset, Radiate utilizes communications domain expertise to help clients navigate this complex landscape and achieve significant business wins.